15+ years digital experiences
We ensure unmatched expertise and reliability, providing top-tier web solutions, seamless functionality, and a superior user experience.
Skilled team of 90+ IT experts
Our team of web developers, UX/UI designers and digital consultants help brands and enterprises at all stages of their business.
100% projects delivered
Precise project timing aligned with business goals. Our skilled professionals ensure efficient and timely project execution.
Our trusted partners ✨
Service design & research
Planning to create a new digital service or rethink your existing product? Before committing to costly development, we assist in validating, designing, and organizing the operation of your digital service.
UX/UI design
From fresh ideas to established products, we ensure your users have a seamless experience. Our UI/UX designs are informed by user research, data analytics, rigorous usability testing, and cognitive psychology techniques.
UX audit
When resources are tight, achieving quick wins might be your best option. If you're not ready for a full redesign but still want to make a notable impact on your product's functionality, consult our UX expert. Through heuristic assessment, usability testing, and UX analysis, we'll identify where improvements can be made.
UX tracking / CRO
If you believe your marketing budget is already stretched but think there's still room to boost conversions, our UX Tracking package is just what you need. With our UX tracking services, we continuously observe user behaviour and through A/B testing, fine–tune your features for optimal results.
We lead our partners to success
We work closely with clients to elevate user experiences, craft intuitive and visually compelling products, and drive measurable business results.
Our UX design tools and methods
UX audit
#conversion boost #quick-wins
- heuristic analysis
- usability testing
- UX analytical methods
UX research, wireframing
- Heuristic analysis
- Best practice analysis
- Field research
- User journey map
- Persona creation
UX/UI design, prototyping
- Sketching
- Wireframing
- Prototyping
- User Interface design
Validation & iteration
- User test: recruitment, derivation, evaluation, iteration
- Remote testing
- A/B testing
- Multiple testing
- Qualitative and quantitative methods
Development
- Sitebuild
- Developer support
- UI kit/styleguide
- UX/UI check
- Online service with complex business logic
Your route to digital excellence
Key steps of a UX design project
1
Free consultation
Get in touch and we will schedule a call to discuss your requuiremnts. During this process we will find out about your business goals and objectives. We will also talk your through our tried and tested process and you can ask any questions you need.
2
Customised solution and indicative offer
Based on your business goals we suggest you a tailored a solution that meets your needs and delivers on ROI. We take pride on delivering solutions that benefit our clients. You will also receive our indicative offer for your customized solution.
3
Research / Wireframing
Once we’ve clarified the service or product concept, we validate our ideas using UX research tools. Through user interviews, we develop personas that guide us in creating key user journeys. These pathways form a solid foundation for the development of wireframes and prototypes. Our research toolkit includes user interviews, competitor analysis, and field research.
4
Design / Prototyping
From the initial wireframe creation, we consider branding and existing design guidelines, as these significantly influence the user experience. This approach enables us to develop high-fidelity prototypes that accurately represent the anticipated user experience during testing. Our developer team collaborates with our UX/UI designers from the earliest stages of the graphic design process.
5
Validation / Iteration
Validation is a crucial phase in UX design. Working with our research team, we recruit users from the target group and conduct in-depth interviews to observe how they interact with our prototypes. We then refine the design through remote usability tests, gathering feedback from a broad user base. The insights gained are invaluable, laying the groundwork for further refinements and the potential for another iteration of testing. In a later phase, we conduct A/B tests to further enhance the user experience and boost conversion rates.
We can transform your digital presence through expert UX/UI design
User-Centered design
We create designs that resonate with your target audience, ensuring ease of use and satisfaction.
Performance-driven design
We focus on boosting key performance indicators, from user engagement to conversion rates.
Brand Enhancement
Our designs not only function well but also reinforce and elevate your brand identity.
Collaborative approach
We work hand-in-hand with your team to ensure the final product aligns perfectly with your vision and business goals.
Meet your partner
Our team's strength comes from our diverse backgrounds and deep expertise in design, development, and strategic growth. Each team member has an impressive track record in their field. We are united in our commitment to excellence.
Ready for Growth?
Let's Talk About
Your Project
Drop us a message about your digital product development project and we will get back to you within 2 days.
We'd love to hear the details about your ideas and goals, so that our experts can guide you from the first meeting.
John Radford
Client Services Director UK
Meet us in our London Office over a coffee
London Office
20 Farringdon St, London EC4A 4AB, United Kingdom
Frequently asked questions
What is the difference between UX design and UI design?
UX (User Experience) design focuses on the overall experience a user has with a product or service, including its usability, accessibility, and the user journey. It involves research, wireframing, and prototyping to ensure the product meets user needs and provides a seamless experience.
UI (User Interface) design, on the other hand, is concerned with the visual and interactive aspects of the product, such as layout, colours, typography, and interactive elements. While UX design addresses the functionality and flow, UI design focuses on how the product looks and feels.
How does service design differ from UX and UI design?
Service design focuses on designing and improving entire services, including the processes, touchpoints, and interactions involved in delivering a service. It aims to enhance the overall service experience by considering the end-to-end journey of both users and service providers.
While UX and UI design concentrate on digital products and interfaces, service design takes a broader perspective, integrating physical and digital elements to create a cohesive service experience.
How do you ensure a design is user-friendly?
To ensure a design is user-friendly, we employ various UX design principles such as simplicity, consistency, and clarity. We conduct user research to understand users' needs and preferences, create prototypes for testing, and gather feedback through usability testing. Iterative design and refinement based on real user interactions help us address usability issues and enhance the overall user experience.
How do you measure the success of a UX design project?
The success of a UX design project is typically measured through various metrics and methods, including user satisfaction, task completion rates, error rates, and user feedback. Key performance indicators (KPIs) such as conversion rates, engagement levels, and retention rates are also used to assess the impact of the design.
Continuous monitoring and analysis of these metrics help evaluate the effectiveness of the design and guide further improvements.
What roles are typically included in a UX design team?
A well-rounded UX design team usually includes the following key roles, each bringing specific expertise to the table:
UX Designer: Focuses on understanding user needs and creating intuitive and engaging user experiences. They work on wireframes, prototypes, and user flows to design a seamless experience.
UI Designer: Specialises in the visual aspects of the product, including layout, typography, and colour schemes. They ensure that the interface is aesthetically pleasing and aligns with the brand’s identity.
User Researcher: Conducts research to gather insights about user behaviours, needs, and pain points. They use methods such as interviews, surveys, and usability testing to inform design decisions.
UX Strategist: Develops a comprehensive UX strategy by aligning design efforts with business goals and user needs. They ensure that the design vision supports the overall objectives of the project.
Frontend Developer: Collaborates closely with the UX/UI designers to bring designs to life through code. They ensure that the design is implemented accurately and functions correctly across different devices and platforms.
Is Loginet a UX design agency?
We are heavily focused on the design aspect of digital products, but we are not just a UX design agency. Our team of over 90 experts consists of UX/UI designers, user researchers, UX strategists, front-end and back-end developers, mobile developers, QA and DevOps specialists, business analysts and consultants, and project managers.
What is Loginet's experience with UI / UX design?
Our senior UX and UI designers bring over 10 years of experience working with startups, scale-ups, and enterprises. We have collaborated with businesses across a range of industries, including retail/e-commerce, telecommunications, fintech, and medtech.
Providing end–to–end web and mobile development services to our customers since 2008.