Ever feel like you're throwing money into a virtual black hole every month? You're not alone. Big-name cloud providers like AWS, Azure and Google Cloud promise an easy ride: they say everything will be cheap and easy. But the reality isn't quite like that. Let's take a look behind the curtain and see what's going on.

From promise to price tag: the cloud platform illusion

Vendors market their cloud platforms as convenient, budget-friendly solutions for every conceivable need. It sounds wonderful at first. You whip out a credit card, click a few buttons and your application is up and running in no time. No fuss, no huge upfront hardware costs, no immediate headaches. That's the glowing story we've all heard.
Then the bill arrives.
And that bill can climb. A lot. Just ask the people who shell out $500 a month for a tiny service that could have easily run on a basic, 20-euro server. Others hand over tens of thousands because their systems accidentally scale up or because they rely on platform-exclusive features. For large organisations, this kind of cost may be annoying but acceptable. But for many companies, it's a serious drain on resources.
If you think this is a rare case, just look at the mountains of online conversations about high monthly fees. One European retailer is said to be paying around €100,000 a year in operating costs to Microsoft. This isn't some niche rumour - it's the world many people live in. But in another setup, such as Hetzner's, the whole operation could probably run for a quarter of that without any extra effort.

How it gets so expensive?

Cloud providers want you to use their services for everything, not just hosting. They have proprietary tools, add-on features and fancy dashboards. If you adopt all that, you're locked in. It becomes inconvenient to leave, even if you realise you're paying sky-high prices.
Then there's the complexity: certain setups with AWS or Azure look like you need an advanced degree just to keep things running. Some companies even hire specialised cloud consultants or pay for expensive support to avoid monstrous overage fees. Frankly, if a cloud platform is so confusing that you need to shell out another chunk of change to manage it, that's a big red flag.

But do you actually need it?

Sure, some businesses benefit from what these cloud computing platforms offer. Perhaps you need fancy AI services or global content delivery with dynamic scaling. If so, a high-performance cloud environment may be right for you. But if you're just running a standard web application or business tool with no advanced bells and whistles, you could be throwing money away.
Many organisations never use half of the advanced features that make AWS or Azure "enterprise level" in the first place. They're mostly paying for the brand, the hype, or the sense of security that big names provide. Meanwhile, their monthly bills are ballooning.

A better way (without going broke)

We specialise in migrating businesses from these massive, expensive cloud computing platforms to more affordable ones - especially for those who don't need all the bells and whistles. In many cases, you can get the same (or better) performance for a fraction of the price. For example, if you're paying $500 a month for a small internal application, you could pay $25 or $30 instead.
And it's not just about the hosting fees. You're also cutting out the overheads of specialist cloud consultants and constant monitoring. Life gets a little easier when you're not juggling hundreds of hidden services and micro-configurations.

“Is my software a good fit?”

That's the right question. We're not suggesting you jump ship if your business needs the advanced functionality of a top-tier cloud platform. But most organisations don't. Our approach is simple:
  1. Assess your real needs: Do you use advanced features or specialised APIs that only AWS/Azure/GCP can provide?
  2. Examine your workloads: If you're running small apps, standard databases and simple websites, you can often move to a simpler infrastructure.
  3. Measure the potential savings: We give you a realistic estimate of your monthly costs if you make the switch. For many businesses, the drop is huge.
If it turns out that your needs are better served by the big players, we'll let you know. But if not, you could save more than you think - both in fees and wasted time.

Why your cloud platform costs more to manage than to run?

Ever wondered why there's a whole industry devoted to slashing AWS bills? Some people pay large consultancy fees just to reduce monthly costs that have exploded in unexpected ways. Others hire full-time cloud consultants for thousands a month. There are even separate SaaS platforms that exist to manage your main cloud platform.
That's money you could be putting into product improvements, marketing or new hires - anything more fruitful than "keeping the lights on".

Ready to make a change?

So, should you ditch your cloud provider? Maybe. It depends on your software, your goals and your budget. But if you're intrigued by the idea of cutting your monthly infrastructure bill by up to 75%, let's talk. We'll see if your business is ready for a simpler, cheaper and less complicated cloud environment.
There's no downside to exploring your options. Keep the fancy cloud platform if you need it. But if you don't, why stay?
Want to know more?
Get in touch and let us review your system. We'll give it to you straight: if it fits your needs, a move could mean big savings. If it doesn't, keep doing what you're doing. At least you'll know how much you're spending and whether there's a smarter way forward.
Trust us, your future self (and your finance team) will thank you.
John Radford, Client Service Director

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John Radford
Client Services Director UK