About the Event
In this edition of the Product Pulse webinar series, we will help growth-oriented startups and ventures on how to present themselves to investors and craft their story.
Our speakers
Peter Wilcock is a highly accomplished CEO, Coach, Advisor, Author, and Podcaster, renowned for his remarkable contributions in the corporate world. He describes embarking on a journey working for a company nobody had heard, selling a product nobody wanted. That company (Comcast Corp) is valued at $140 billion and the product is now in most homes in the UK.
John Radford LogiNet Group Client Services Directors will talk all things fundraising. The particular focus will be on crafting a compelling story. So often a forgotten art form, story-telling plays a pivotal role in a successful fundraise.
We will break down how to tell a compelling story and also share insights on a few stories of our own.
Make sure you are best prepared for your raise! Don’t miss out!
09:50 am - 10:00 am
Login to the webinar interface A link to join the webinar will be sent the day before the webinar.
10:00 am - 10:05 am
Opening of the event
Hosted by: ▪️ John Radford, Client Services Director - LogiNet Systems
10:05 am - 10:30 am
Sell Your Story
Numbers are BS. Stories sell. Peter will give real world examples of successful pitches and help you craft your own. Figure out what does and doesn’t work.
Presenter: ▪️ Peter Wilcock - ​​CEO, Coach, Advisor, Catalyst, Cable Guy, Podcast Host, Author of “Camel in The Tent”
10:30 am - 10:50 am
Panel discussion | The dos and don’ts of fundraising
Best ways to approach investors. Does cold emailing still work? Beyond storytelling, how can scale ups position themselves ahead of the competition.
If you have 30 seconds of an investors time, how do you capture their interest?
Elevator Pitch. How to do it and why do so many get it wrong?
Panel discussion participants: ▪️ John Radford, Client Services Director-LogiNet Systems ▪️ Peter Wilcock - ​​CEO, Coach, Advisor, Catalyst, Cable Guy, Podcast Host, Author of “Camel in The Tent”
10:50 am - 11:00 am
Q & A
Meet the Speakers
John Radford
Host of the Product Pulse Scaling Ventures webinar series and Client Services Director at LogiNet Systems.
Peter Wilcock
Special Guest of the Product Pulse Scaling Ventures webinar, @ Sell Your Story: Develop Your Fundraising Narrative episode
Read Peter's bio
Peter is a highly accomplished CEO, Coach, Advisor, Author, and Podcaster, renowned for his remarkable contributions in the corporate world. He describes embarking on a journey working for a company nobody had heard, selling a product nobody wanted. That company (Comcast Corp) is valued at $140 billion and the product is now in most homes in the UK.
With over a decade of experience at cable giant Virgin Media (formerly ntl) Peter was instrumental in driving the growth of cable TV and broadband services across the United Kingdom. A journey from zero to 6 million customers is one well worth listening to! His visionary leadership and expertise have made him a sought-after advisor to business’s seeking to unlock the secrets of growth.
The experience of ntl raising billions in debt, with daily interest at $3.6m dollars, ending in filing for Chapter 11, only to rise from the ashes and become Virgin Media is one not many executives can tell. Peter has recently returned to the world of telecoms advising the fastest growing Altnet as they roll out fill fibre to millions of homes in the UK. He is also CEO of Flying Kite Life which is building a subscription based Metaverse platform containing Retail, Entertainment, Education and Fintech.
His best selling book Camel in the Tent describes the principles of success in a unique story telling style, some of which he outlines in his keynote talks. Once heard no one will ever forget the story of the camel trying desperately to get in the tent.
Register Here to Secure Your Place
The event is free to attend but registration is required. The material from the presentations will be available for later viewing by registered participants. A link to join the webinar will be sent the day before the webinar.

About LogiNet Group

LogiNet Systems is a custom web and mobile development agency, helping startups & enterprises build robust web and mobile apps since 2008. Our software development team of 100+ experts designs and builds digital products such as apps, websites, and e-commerce platforms that elevate brands. We create class-leading digital projects for clients through outsourced or inhouse software development approaches.
LogiNet team: skilled designers & developers
LogiNet team: skilled designers & developers
LogiNet team: skilled designers & developers

Let's talk about

your project

Drop us a message about your digital product development project and we will get back to you within 2 days.
We'd love to hear the details about your ideas and goals, so that our experts can guide you from the first meeting.
John Radford
Client Services Director UK